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Here’s what you’ll need to set up your Facebook Page. 1. Your business name and description Name your Page after your business, or another name that people search for to find your business. Use the About section to tell people what your business does. 2. A profile photo and cover photo Choose photos that best represent your business. Many businesses choose to use their logo as a profile photo. For the cover photo, choose an image of your store, products, or one from a current marketing campaign. Get the image dimensions READ MORE
Facebook advertising is an important way to connect with your audience on the world’s largest social network. The ever-changing Facebook algorithm can make it a challenge to connect organically with fans. But Facebook’s micro-targeting features allow you to reach your exact target audience. That means Facebook ads can get your message in front of the people who are most likely to want your products or services. That’s great for your budget, conversion rates, and return on investment. You only pay to reach the most valuable potential customers. It’s important to understand the different Facebook ad types and targeting options before you dive in if you want to get the best results. In this guide, we’ll walk you through everything you need to know, from planning your first ad to developing advanced campaign strategies. READ MORE
Why ask for Google reviews anyway? If your goal is the get more Google reviews, you'll first want to implement a strategy that involves asking customers at multiple touch points. Why? Well, when left to their own devices, customers can be pretty passive when it comes to leaving reviews. However, ask, and the majority will be more than willing to leave a review on the platform of your choosing. Benefits of Google reviews When you start asking for and collecting Google reviews, you'll begin to see a host of benefits. With a steady flow of review invitations and customers directed to Google, your review total will increase, and more reviews attract more customers! READ MORE
What is Google My Business? GMB is a free tool that lets you manage how your business appears on Google Search and Maps. That includes adding your business name, location, and hours; monitoring and replying to customer reviews; adding photos; learning where and how people are searching for you, and more. If you're just getting started with local SEO, your Google My Business listing is a great place to focus your early efforts. After all, when people search for a product or service near them, they're usually very close to making a purchase -- one in two people who conduct a local search (think "watch repair near me") visit a store that day. So it's important the information about your business that shows up when people search Google is as accurate, complete, and optimized as possible. READ MORE